JOBS Act Reality Check #1: Actionable opportunity or not?
By now, everyone knows that the JOBS Act and its newly minted regulations have been heralded as game-changers—offering alternative asset managers newfound flexibility in expanding their outreach efforts.
In theory, you’ll be able to advertise your offerings in the media, engage in product-specific PR initiatives, and launch a robust public website with loads of heretofore prohibited degrees of information.
But just how practical will it be for you and other fund managers to meaningfully take advantage of these new opportunities? That depends.
It depends on whether you can marshal the resources you’ll need. In a nutshell, here’s what it will take:
- A clear, differentiated and compelling description of your investment offerings.
- Insightful, provocative views on investing.
- Access to appropriate and effective advertising, PR and other marketing platforms.
- And of course, a willingness to spend some time and money!
We can help you make sure you have all the bases covered: Over the next few weeks, we’ll be posting additional “Reality Checks” about putting the JOBS Act to work for you and your fund.
So, stay tuned!