From Local to Global
Like most people, you may have never heard of Auerbach Grayson. But, their target audience of institutional investors certainly has. And, that’s the point!
Two decades ago, we worked with this moderately sized New York brokerage firm—but one with an expansive global network of correspondent brokers—to brand them in the institutional market as “your local broker in over 120 markets worldwide.”
We helped Auerbach Grayson achieve their global positioning by creating:
- A distinctive logo and look
- Compelling messaging
- Upscale corporate print communications
- Highly targeted advertising
- Consistent AG-centric packaging of research reports from the international brokers
- A top-tier internationally accented website
Periodically, we are called back in to refresh the brand. And that’s what we’re doing once again, complete with a more contemporary logo and look, as well as updated marketing materials and report templates. Coming soon: new website.