Content Marketing to RIAs

 

Symetra had built a new VA product targeted to RIAs and engaged us to help reach this audience.  We developed and mapped out a 6-month content-marketing campaign and created three key components for each installment:

  • Online and print ads with provocative headlines and tone to engage RIAs and induce them to link to…
  • The web landing page with substantive content projecting thought-leadership and serving as a portal to…
  • An informational non-product video with insights and solutions to help RIAs deal with key client issues.

The click-through rates from the online ads were exceptional.