Variable Annuities Targeted to RIAs
The client had built a new variable annuity product targeted to RIAs and engaged us to help reach this audience.
Developing Provocative Content
We developed and mapped out a 6-month content-marketing campaign aimed at building interest among RIAs and created three key components for each installment:
- Provocative online and print ads
- A web landing page
- An informational non-product video
In the client’s own words: “The click-through rates from the online ads were exceptional.”