Variable Annuities Targeted to RIAs

Targeting RIAs 

The client had built a new variable annuity product targeted to RIAs and engaged us to help reach this audience.

Developing Provocative Content

We developed and mapped out a 6-month content-marketing campaign aimed at building interest among RIAs and created three key components for each installment:

  • Provocative online and print ads
  • A web landing page
  • An informational non-product video
Achieving Success 

In the client’s own words:  “The click-through rates from the online ads were exceptional.”