Seeking a New Audience
This client had already established a following in the impact investment community and now wanted to reach a more general investor audience. Therefore, we sought to strike the right balance between their new fund’s impact dimension and its opportunity for pure investment reward.
Concretely Making the Case
The client’s former presentations were built on a succession of pages featuring discrete topics. We replaced this static approach with a more linear narrative. We made the case for the investment thesis by highlighting the size and scope of the market (South Asia and Sub-Saharan Africa) as well as the market’s key growth catalysts.
Speaking through Pictures
We were concerned that US investors were not generally aware of the major social, commercial and economic advances occurring in the emerging markets, so we communicated these dynamics with numerous photographs.