by Michael H. Greenstein | Jan 18, 2019 | Alternative Investments, General Marketing
Increasingly, we’re meeting asset managers who need to redo their website because the one they built a short time ago is not meeting their needs. Why is this happening? As far as we can tell, it’s because these managers have allowed design and structural development...
by Michael H. Greenstein | Feb 5, 2018 | Alternative Investments
This article recently appeared in Opalesque New Managers (Issue 69, January 2018) – an online news publication focusing on the global emerging hedge fund manager. Given the surge of new cryptocurrency funds coming onstream, we thought it might be helpful for us to...
by Michael H. Greenstein | Oct 10, 2017 | Alternative Investments
This article recently appeared in Opalesque New Managers (Issue 65, September 2017) – an online news publication focusing on the global emerging hedge fund manager. Premise: The best way for a fund manager to create an effective marketing pitch is to tell a...
by Michael H. Greenstein | May 30, 2017 | Alternative Investments
This article recently appeared in Opalesque New Managers (Issue 61, May 2017) – an online news publication focusing on the global emerging hedge fund manager. We often hear hedge fund managers say that marketing a fund all boils down to “pedigree, process and...
by Michael H. Greenstein | Feb 28, 2017 | Alternative Investments
This article recently appeared in Opalesque New Managers (Issue 58, February 2017) – an online news publication focusing on the global emerging hedge fund manager. Wouldn’t you be dubious? When somebody tells you that they have a unique, innovative business model,...
by Michael H. Greenstein | Dec 1, 2016 | Alternative Investments
This article recently appeared in Opalesque New Managers (Issue 56, November 2016) – an online news publication focusing on the global emerging hedge fund manager. In working with emerging hedge fund managers, our firm gets to look at a lot of pitch books every...
